{"id":6574,"date":"2024-10-10T13:29:00","date_gmt":"2024-10-10T13:29:00","guid":{"rendered":"https:\/\/wearekiwi.agency\/?p=6574"},"modified":"2024-10-02T20:30:49","modified_gmt":"2024-10-02T20:30:49","slug":"what-youtube-learned-by-analyzing-over-8000-top-ads-key-insights-for-marketers","status":"publish","type":"post","link":"https:\/\/wearekiwi.agency\/fr\/what-youtube-learned-by-analyzing-over-8000-top-ads-key-insights-for-marketers\/","title":{"rendered":"What YouTube Learned by Analyzing Over 8,000 Top Ads: Key Insights for Marketers"},"content":{"rendered":"<p>This analysis, led by <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/ai-analysis-of-youtube-ads\/\" target=\"_blank\" rel=\"noopener\">Anne Marie Nelson-Bogle<\/a>, VP of Ads Marketing, highlights how leading brands are innovating their storytelling techniques, embracing diverse perspectives, and leveraging partnerships with creators. Here\u2019s a closer look at the key findings from this groundbreaking study and what they mean for marketers. <\/p>\n\n\n\n<p>Key Findings from YouTube&#8217;s Analysis<span id=\"docs-internal-guid-34aa5806-7fff-c09f-4518-6fe1661b3b40\"><div><span style=\"font-size: 11pt;font-family: Arial, sans-serif;background-color: transparent;vertical-align: baseline\"><\/span><\/div><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3c18f2a94234d97fe09bcfe04a3c65c4\" style=\"color:#6754e9\"><strong>Key Findings from YouTube&#8217;s Analysis:<br><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-ddb660da98aff6e0b418586643b028a9\" style=\"color:#6754e9\">1. Increased Representation in Advertising<\/h2>\n\n\n\n<p>This year, many ads emphasized diversity, featuring characters in groundbreaking roles and highlighting accessibility.&nbsp;<\/p>\n\n\n\n<p>For example, \u201cJavier in Frame | Google Pixel SB Commercial 2024\u201d highlights AI technology that helps people with visual impairments capture life\u2019s moments. It currently has 50 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Javier in Frame | Google Pixel SB Commercial 2024\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cA Personal Voice on iPhone | The Lost Voice | Apple\u201d depicts a father in a wheelchair using his phone\u2019s voice feature to read bedtime stories to his daughter. It currently has 18 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Personal Voice on iPhone | The Lost Voice | Apple\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ra9I0HScTDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cMais Uma Canetada de Maybelline\u201d features Ludmilla, the Brazilian singer who became the first Afro-Latina artist to perform on the main stage at Coachella this year, breaks barriers and promotes an inclusive view of beauty. It currently has 10 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mais Uma Canetada de Maybelline\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ovcu6mB9ohA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cYes. I. Can.,\u201d uploaded by Peloton, features characters with physical disabilities in physically active roles. It currently has 8.8 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Yes. I. Can.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4EdylTbGkAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cLidl Kids Team \u2013 UEFA Euro 2024\u201d does something similar in a campaign to give children the chance to be an official UEFA EURO 2024 player escort. It currently has 5.4 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lidl Kids Team - UEFA Euro 2024\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/B7_6cUq3Ssc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Finally, \u201cMundo Nu, um mundo de N possibilidades #NuAcess\u00edvel,\u201d uploaded by Nubank, a Brazilian financial institution, features a sign language interpreter in the lower right corner of an ad celebrating its 10th anniversary. It currently has 638,000 views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mundo Nu, um mundo de N possibilidades #NuAcess\u00edvel\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/I2vHsMnX2PU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-cd11082a6c6722db1712fe0847ddcd2e\" style=\"color:#6754e9\">2. Celebration of Self-Expression<\/h2>\n\n\n\n<p>Today\u2019s advertising highlights self-expression by celebrating individuality and unique styles.&nbsp;<\/p>\n\n\n\n<p>For example, \u201cTISSOT | PRX 35mm \u2013 Off The Cuff Campaign (Cutdown)\u201d features five Gen Z characters with distinctive makeup, hairstyles and vintage cars. It currently has 42 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TISSOT | PRX 35mm - Off The Cuff Campaign (Cutdown)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LJx3k1KuJTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Audi\u2019s \u201cLiving Progress\u201d campaign in the U.K. highlighted singer Jorja Smith\u2019s journey from barista to award-winning artist, turning her personal story into an empowering message. Unfortunately, the video ads are now private.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-b1481847cc47a24c428bf0ced70d5a57\" style=\"color:#6754e9\">3. Community-Focused Storytelling<br><\/h2>\n\n\n\n<p>The analysis revealed a shift towards community-focused storytelling. Brands are moving away from the virtual interactions that characterized the pandemic era and are now emphasizing deeper, more intentional human connections. This approach not only strengthens brand loyalty but also encourages consumers to engage with each other, fostering a sense of belonging.<\/p>\n\n\n\n<p>For example, BMW\u2019s \u201cFather &amp; Son. Freude forever\u201d shows a touching moment between a father and son. It currently has 6.3 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Father &amp; Son. Freude forever.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pU6UWWAyptI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the other hand, \u201cSisters (Nintendo Switch)\u201d highlights the bond between sisters and their family over a shared love for gaming. It currently has 352,000 views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sisters (Nintendo Switch)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/j9dR5h7a2-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-f47f36eff19d54159b5e7456d51b3c82\" style=\"color:#6754e9\">4. Embracing Magic and Fantasy<\/h2>\n\n\n\n<p>Creative teams are increasingly incorporating magic and fantasy elements into their ads to captivate viewers. By using imaginative storytelling techniques, brands can spark interest and create memorable experiences that resonate with audiences. This trend highlights the power of creativity in advertising, encouraging brands to think outside the box.<\/p>\n\n\n\n<p>For example, \u201c\uc774 \ub9db\uc5d0 \uaca8\uc6b8\uc5ec\ud589 \ud558\ub294\uac70\uc9c0\ud83c\udfb5\ud83c\udf56(feat.\ub9db\uc798\uc54c 7\uc778),\u201d uploaded by Yugiohtae, a South Korean hotel and travel booking platform, features dreamlike backdrops. It currently has 23 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\uc774 \ub9db\uc5d0 \uaca8\uc6b8\uc5ec\ud589 \ud558\ub294\uac70\uc9c0\ud83c\udfb5\ud83c\udf56(feat.\ub9db\uc798\uc54c 7\uc778)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bPQbyuCxP0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Meanwhile, \u201cPEDIGREE \u2013 Feed the good\u201d imagines a young boy creating a fantastical backstory for his rescue dog. This unlisted video currently has 15 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PEDIGREE\u00ae - Feed the good.\u2122\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/yKx1QMstJKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-f47f36eff19d54159b5e7456d51b3c82\" style=\"color:#6754e9\">4. Embracing Magic and Fantasy<\/h2>\n\n\n\n<p>Brands are increasingly partnering with creators and using&nbsp;<a href=\"https:\/\/searchengineland.com\/youtube-shorts-quick-content-get-noticed-385649\" target=\"_blank\" rel=\"noopener\">Shorts<\/a>&nbsp;to build trust and connect authentically with audiences.&nbsp;<\/p>\n\n\n\n<p>For instance, check out \u201cThe Haters Upset: AXE vs Tom Ford.\u201d The brand partnered with sports influencers to take a blind smell test during March Madness.&nbsp;<\/p>\n\n\n\n<p>Although Axe ran 30-second ads on linear TV during March Madness, the brand uploaded a two-minute version on YouTube that gave fans a longer look at the athletes\u2019 reactions. It currently has 800,000 views.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Haters Upset: AXE vs Tom Ford\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0n5CMlnIBJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cThe Shockingly Comfortable ABC Pant: Ft. Wayne Gretzky, DK Metcalf and Casey Neistat,\u201d uploaded by Lululemon, features the leading career goal scorer, assist producer and point scorer in the National Hockey League; a wide receiver for the Seattle Seahawks of the National Football League and a YouTube personality, filmmaker and vlogger. It currently has 100,000 views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Shockingly Comfortable ABC Pant: Ft. Wayne Gretzky, DK Metcalf, and Casey Neistat\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LvJcxA3jpJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-1556a2b155620046e29b0d161eb8e3d4\" style=\"color:#6754e9\">Traditional Best Practices Still Matter<\/h2>\n\n\n\n<p>While innovative approaches are essential, YouTube&#8217;s analysis confirmed that traditional advertising best practices remain effective. Successful ads consistently start with a strong hook, incorporate elements of pop culture, feature catchy music, and utilize humor to engage audiences. As brands continue to explore new technologies and creative strategies, these foundational principles should not be overlooked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-de16e23344303c1cf557a900878296fd\" style=\"color:#6754e9\">YouTube&#8217;s Methodology: A Deep Dive into Data<\/h2>\n\n\n\n<p>YouTube is a unique platform that reaches engaged audiences across various formats.<\/p>\n\n\n\n<p>However, understanding which stories truly resonate with these audiences requires more than a surface-level analysis of the video marketing landscape.<\/p>\n\n\n\n<p>To uncover deeper insights, YouTube\u2019s data scientists used Google AI to analyze 8,000 campaigns from top advertisers over six months. They identified hidden connections between unrelated videos from eight countries using a custom large language model.&nbsp;<\/p>\n\n\n\n<p>An algorithm then grouped these videos based on semantic similarities, yielding 750 insights per category before Gemini 1.5 Pro enhanced the findings.&nbsp;<\/p>\n\n\n\n<p>Gemini distilled thousands of insights into key takeaways, revealing trends, best practices and nuances that distinguish top-performing videos.<\/p>\n\n\n\n<p>To put this effort into perspective, up to\u00a0<a href=\"https:\/\/tubularlabs.com\/products\/tubular-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">152,000 brands<\/a>\u00a0from these eight countries uploaded 5.9 million videos to YouTube in the last six months, per Tubular Intelligence. This means YouTube analyzed just an extremely small sample of the best video content created by brands.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube recently conducted an extensive analysis of over 8,000 top ads using its advanced AI technology, uncovering valuable insights into current advertising trends.<\/p>","protected":false},"author":2,"featured_media":6596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[5],"tags":[21,24,23,22],"class_list":["post-6574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising-trends","tag-community-focused-advertising","tag-diverse-storytelling","tag-youtube-ad-analysis"],"_links":{"self":[{"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/posts\/6574"}],"collection":[{"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/comments?post=6574"}],"version-history":[{"count":5,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/posts\/6574\/revisions"}],"predecessor-version":[{"id":6594,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/posts\/6574\/revisions\/6594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/media\/6596"}],"wp:attachment":[{"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/media?parent=6574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/categories?post=6574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearekiwi.agency\/fr\/wp-json\/wp\/v2\/tags?post=6574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}