{"id":3890,"date":"2024-04-23T20:41:31","date_gmt":"2024-04-23T20:41:31","guid":{"rendered":"https:\/\/wearekiwi.agency\/?p=3890"},"modified":"2024-04-23T20:41:33","modified_gmt":"2024-04-23T20:41:33","slug":"top-ai-generated-advertising-campaigns-from-famous-brands","status":"publish","type":"post","link":"https:\/\/wearekiwi.agency\/fr\/top-ai-generated-advertising-campaigns-from-famous-brands\/","title":{"rendered":"Principales campagnes publicitaires g\u00e9n\u00e9r\u00e9es par l\u2019IA de marques c\u00e9l\u00e8bres"},"content":{"rendered":"

Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is undoubtedly a must. <\/p>\n\n\n\n

So much so that, 61.4% of marketers<\/a> have already used that tech in their marketing activities \u2013 and which is no surprise, as AI marketing campaigns (or simply ads) will occupy more space in the coming days. Is it a boon or a bane for marketers?<\/p>\n\n\n\n

That remains a topic for another article. Here, we dive into innovative AI ad campaigns and try to understand what makes them unique. However, if you\u2019re already thinking of the hows, hold the thought for now, as it\u2019s more important to first be clear on what AI-generated advertising is.<\/p>\n\n\n\n

What is AI-Generated Advertising?<\/strong><\/h2>\n\n\n\n

Let\u2019s start with a description; AI-generated advertising uses artificial intelligence to create, personalize, and optimize advertising campaigns. It can be everything from creating any kind of ad copy and visuals to targeting the right audience at the right time.<\/p>\n\n\n\n

Remember\u00a0JACQUEMUS x Nike Concept<\/strong>\u00a0by Marco Simonetti, which contains one of the most iconic AI-generated designs in modern times?\u00a0<\/p>\n\n\n\n

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Ver esta publicaci\u00f3n en Instagram<\/div><\/div>
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Una publicaci\u00f3n compartida de MARCO SIMONETTI (@marcosimonetti____)<\/a><\/p><\/div><\/blockquote> \n\n\n\n

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And no need to say that AI-generated advertising is a new trend in the ad segment that leverages AI to create campaigns or video advertisements on text prompts. <\/p>\n\n\n\n

Beyond creating ad copies & designs, AI-generated advertising (marketing in more general terms) also has started to play a key role in determining customers\u2019 needs & desires \u2013 even in the fast-food industry. As you may know, in recent months, Embracing the power of artificial intelligence, McDonald\u2019s and Leo Burnett Thailand started a project to understand the essence of the perfect fried chicken. <\/p>\n\n\n\n

Their new-age approach began with ChatGPT, an AI adept at deciphering human desires. By posing the question, \u201cWhat constitutes the ideal fried chicken experience?\u201d, they received an accurate response which became the blueprint for their creation \u2013 McFried Chicken.<\/p>\n\n\n\n

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Credit: McDonalds, The Leo Burnett Group Thailand<\/p>\n\n\n\n

That\u2019s so clear that AI helps brands keep up with the innovativeness that the ad industry demands. So is this the future of advertising? Well, it may not solely be the future of advertising, but it certainly sets its foot for the long haul! <\/p>\n\n\n\n

Not to confuse, let\u2019s take a look at the term AI marketing and check out a piece of AI advertising examples.<\/p>\n\n\n\n

What is AI-Marketing? A Quick Look<\/strong><\/h2>\n\n\n\n

Before jumping into the benefits of AI-generated ads, we invite you to discover the two terms, AI-marketing and AI-generated advertising. They are both part of the exciting world of using artificial intelligence to transform marketing, but they have slightly different scopes. <\/p>\n\n\n\n

In basic terms, AI marketing surrounds a wider range of marketing activities beyond just advertising. It uses AI to gain insights into customer behavior, personalize the customer journey, automate tasks, and optimize marketing campaigns across various channels. While the concept of AI in digital marketing<\/a> is not new; creating AI-generated marketing campaigns is fresh, and many brands are hopping on the bandwagon, observing the innovative results it gives. <\/p>\n\n\n\n

Take Headspace, one of the apps dominating the wellness industry, as an example. <\/p>\n\n\n\n

Headspace<\/strong>, the popular meditation app, has taken advantage of artificial intelligence to bring personalization to a new level. As a part of its AI marketing efforts, the brand personalizes meditation and mindfulness exercises based on individual user preferences and progress, tailoring the experience for maximum benefit. We also know that the app has acquired an AI-powered wellness company,\u00a0Sayana<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n

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Una publicaci\u00f3n compartida de Headspace (@headspace)<\/a><\/p><\/div><\/blockquote> \n\n\n\n

On the other hand, AI-generated advertising primarily refers to creating and optimizing individual ad units \u2013 personalization. That includes generating ad copy, visuals, and even targeting parameters based on AI algorithms. <\/p>\n\n\n\n

Now that we know the role of AI in advertising, let\u2019s look at its benefits.\u00a0<\/p>\n\n\n\n

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Benefits of AI in Advertisement <\/h2>\n\n\n\n

AI marketing agencies<\/a> are at the forefront of a significant shift in campaign planning, wielding the power of AI-generated marketing campaigns to drive unparalleled results. They\u2019ll introduce you to a suite of benefits that make AI indispensable in modern advertising. With it, your campaigns are not just planned; they\u2019re engineered to succeed through a deep understanding of consumer behavior.<\/p>\n\n\n\n

This allows for targeting with surgical precision, ensuring that your message reaches the audience most likely to engage with your brand. Additionally, AI streamlines the entire advertising process, from bid to placement, maximizing efficiency and reducing the guesswork often associated with ad campaigns. The data-driven insights provided by AI mean your ad spend is not just an expense but a strategic investment, delivering tailored messages at the time when they\u2019re most effective. <\/p>\n\n\n\n

This level of customization in advertising was once a lofty goal, but with AI, it\u2019s today\u2019s reality. The upshot? A smarter, cost-effective, and dynamic approach to capturing consumer attention in a crowded digital ecosystem.<\/p>\n\n\n\n