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2. Iterate On Your Top Performing Content<\/h2>\n\n\n\n
If you notice that a specific content topic consistently generates high engagement, don\u2019t try to reinvent the wheel \u2013 just double down on what\u2019s already working and create more content on that topic.<\/p>\n\n\n\n
For example, if you have a marketing brand and notice that most of your top performing content covers topics around conversion rate optimization, create more content around the topic of conversion rate optimization.<\/p>\n\n\n\n However, it\u2019s important to realize that the blog posts that generate the most traffic aren\u2019t always the most relevant to your audience. Ideally, you want to double down on creating content that attracts your potential customers.<\/p>\n\n\n\n So you can also look at which blog posts were most effective at moving your audience through the marketing funnel (e.g., they signed up for your email list, joined a webinar, scheduled a demo, downloaded a tutorial, etc.). You should already be tracking this data in a platform like Google Analytics.<\/p>\n\n\n\n Another method is to look at your social media posts that have generated the highest engagement.<\/p>\n\n\n\n This is helpful because you can see who is commenting on your posts and gauge the general sentiment of the audience. Each platform has its own analytics dashboard, so use it to see which posts generate a lot of engagement from your ideal audience.<\/p>\n\n\n\n Once you know what kind of content topics you should double down on, you can use a keyword research tool to identify more keywords relevant to that keyword.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Tracking your competitors\u2019 top performing content will help you better understand the type of content your target audience enjoys.<\/p>\n\n\n\n While you don\u2019t want to copy their content, you can put your own spin on the same idea.<\/p>\n\n\n\n To track your competitors\u2019 top performing content, you can look at their top pages in Ahrefs.<\/p>\n\n\n\n However, because traffic doesn\u2019t always correlate with conversions and you don\u2019t really know who the piece of content is attracting, a better method is to look at the paid keywords they\u2019re bidding on.<\/p>\n\n\n\n Tracking your competitors\u2019 paid keywords is useful because they probably won\u2019t bid on keywords that don\u2019t turn into leads and sales.<\/p>\n\n\n\n You can find your competitors\u2019 paid keywords in a tool like Ahrefs<\/a>, Spyfu<\/a>, or SEMrush<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Tracking industry news and topics is essential if you\u2019re creating any social media or email content as many people use these channels to stay up-to-date with the latest news.<\/p>\n\n\n\n There are a few easy ways to find current trending topics. First, you can use a tool like Google Trends<\/a> to find current trending topics across the globe.<\/p>\n\n\n\n A method to find more specific trending topics is to sign up for email newsletters within your niche. This can help you source not only current trending topics, but also generate ideas for new content formats.<\/p>\n\n\n\n BuzzSumo<\/a> is another great tool for finding trending topics. You can track specific categories, and it will show you the trending content in that category, or you can track specific keywords.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Asking experts for their take on a specific topic is a great way to make your content unique and better than the content that currently exists online. You can also directly ask them for content ideas. <\/p>\n\n\n\n For example, you can reach out to them on social media or through email and ask them one of the following questions:<\/p>\n\n\n\n You can use their responses to generate content ideas and even use the quote they give you in your content.<\/p>\n\n\n\n You can also tag these influencers when you publish the content to aid your content promotion efforts.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Only a fraction of your audience will see your content the first time you publish it \u2013 especially if you primarily use social media marketing. So many of the best content creators repost or reuse their top performing content.<\/p>\n\n\n\n The best part is that the content is already proven to resonate with your audience, so it minimizes the risk of the content failing.<\/p>\n\n\n\n In addition to reposting and repurposing social media content, it\u2019s also important to update your blog content.<\/p>\n\n\n\n This is a top strategy we\u2019re currently using at Copyblogger. The content marketing landscape is quickly evolving, and some of the strategies that used to work five years ago are no longer effective.<\/p>\n\n\n\n So we\u2019re updating the content that previously performed the best and has begun to slowly deteriorate.<\/p>\n\n\n\n To find the best content to update, look in Google Search Console and see which posts have lost the most traffic over the past few months.<\/p>\n\n\n\n You can do this by going to the Search Results report and clicking on \u201cNew\u201d for the search filter.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n As ChatGPT makes it easy to quickly generate factual advice, people (and Google) want content that provides personal experience. <\/p>\n\n\n\n So keep a journal of what you learn. Perhaps set aside some time each Sunday to reflect on experiments you\u2019ve run, important conversations you\u2019ve had with team members or industry influencers, and anything else you\u2019ve learned during the week. <\/p>\n\n\n\n Once you have an idea of a lesson you learned, put it into a storytelling framework and add a key takeaway at the end. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Sharing your own stories is a great start, but one person can only have so many highly impactful experiences in a week.<\/p>\n\n\n\n Another option is to source stories from other people \u2013 ideally, those who don\u2019t have time to share their own stories.<\/p>\n\n\n\n You can also contact people directly to ask if they would consider sharing a story. For example, if your audience is B2B founders, you could reach out directly to a B2B founder and ask if they would consider letting you write a story on the most impactful thing they\u2019ve learned during the year.<\/p>\n\n\n\n There\u2019s also a source called Help A B2B Writer<\/a>, which allows you to submit requests for quotes from experts.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n The only drawback is that it can be tricky to get users to put in the effort to create content for you.<\/p>\n\n\n\n So one option is to run contests or a giveaway for the best content.<\/p>\n\n\n\n While giveaways are fairly common among B2C brands, you could still do one as a B2B brand.<\/p>\n\n\n\n![\"\"](\"https:\/\/wearekiwi.agency\/wp-content\/uploads\/2024\/01\/Mesa-de-trabajo-13-1024x576.png\" "\\"\\"")
<\/figure>\n\n\n\n3. Look At Your Competitors\u2019 Top Performing Content<\/h2>\n\n\n\n
4. Track Trending Industry News And Topics<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n5. Ask Industry Experts<\/h2>\n\n\n\n
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6. Update or Republish Old Content\u00a0<\/strong><\/h2>\n\n\n\n
7. Share What You\u2019ve Learned<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n8. Share Stories From Others<\/h2>\n\n\n\n
9. Incorporate User Generated Content<\/h2>\n\n\n\n